A per-release marketing plan fixes messaging, timing, and platform actions before a track goes live

Rather than improvising a release (put a preview online, drop the track a week or two later), a per-release marketing plan specifies in advance exactly what will happen for that release: preview timing, the order tracks roll out across platforms, social cadence, event tie-ins, and the messaging. Treating the release process itself as something with untapped potential — not just the moment the audio becomes available — is the core move. The practice generalises to any independent artist or netlabel: pre-planning audience touchpoints and a communication sequence turns a release from a single upload into a coordinated campaign, and makes outcomes comparable across releases.

Examples

A four-week plan: week -4 artist teaser; week -2 preview + pre-save link; week 0 release + editorial pitch; week +1 performance video; week +2 remix package.

Assessment

Draft a release plan for one track listing at least five platform-specific actions and each action’s timing relative to release day.