Note values (whole, half, quarter, eighth, sixteenth) are fractional proportions of a whole note
The American fractional system names note durations by their proportion to a whole note: whole note = 1 bar in 4/4; half note = 1/2 bar; quarter note = 1/4 bar; eighth note = 1/8 bar; sixteenth note = 1/16 bar; thirty-second note = 1/32 bar. Each value is half the duration of the value above it. This system is universally used in DAW and notation software (vs. the English crotchet/quaver/minim system). Note symbols are visually distinct: whole = open oval; half = open oval with stem; quarter = filled oval with stem; eighth adds a flag; sixteenth adds a second flag.
Examples
In 4/4 at 120 BPM: whole note = 2 seconds; half note = 1 second; quarter note = 0.5 sec; eighth note = 0.25 sec; sixteenth = 0.125 sec.
Assessment
How many eighth notes fit in a half note? How many sixteenth notes fill one bar of 4/4?