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Noise color describes the spectral distribution of random audio — white is flat, pink is 3dB/octave rolloff

Noise is signal with a random waveform, and its ‘color’ describes how energy is distributed across frequency. White noise has equal energy per unit bandwidth — its spectral graph looks flat — so high frequencies sound perceptually emphasized because there are more frequency bins there. Pink noise has equal energy per octave, meaning it rolls off the high end at approximately 3 dB per octave, which matches human perceived ‘flatness’ better. Pink noise is often used as a reference signal in acoustics and mastering. Brown noise rolls off even more steeply. Knowing noise colors matters in sound design (percussion synthesis uses filtered noise) and in audio measurement/testing.

Examples

In a drum machine, synthesize a snare by filtering white noise with a narrow bandpass to create the characteristic ‘snap.’ Compare white vs pink noise through headphones: white sounds harsh/hissy, pink sounds more balanced.

Assessment

Explain the difference between white and pink noise in terms of energy distribution. Then say which one you would use as a flat-sounding test signal for tuning a PA and why.

“white noise, the most common, has an equal amount of energy for every hundred or thousand Hertz. It's frequency graph often looks quite flat. By contrast, pink noise, rolls off a high end slightly.”
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