The term 'juke' was put on the map by DJ Poncho and Gant-Man's 1998 track, since the ghetto-house and house scenes both refused to claim the new sound
DJ Rashad explains that the word ‘juke’ was popularised by DJ Poncho and Gant-Man through a track (‘Let Me See You Juke’) made in 1998 that later got radio airplay around 2000; once a term gets radio play it sticks. The footwork producers needed new terminology because neither adjacent scene would claim their music: ‘the ghetto house guys didn’t want to even claim this as ghetto house and the house guys definitely didn’t want to claim this as house,’ leaving them ‘tossed to the side’ with their own sound. ‘Footwork’ as a term emerged less deliberately still — DJs would just say ‘play some footwork’ until the word stuck. Neither Rashad nor Spinn claims to have coined either label.
Examples
‘Let Me See You Juke’ by Poncho/Gant-Man (made 1998, radio ~2000) helped stamp the word ‘juke’ onto the Chicago sound.
Assessment
Explain why footwork producers adopted new terms rather than claiming ‘house’ or ‘ghetto house,’ and how ‘juke’ became established according to Rashad.