A 2001–02 Detroit trip exposed footwork producers to a faster, more polished ghetto-tech scene and pushed them toward a radio-friendly sound
Around 2001–02, DJ Godfather of Detroit invited Rashad, Spinn, and Clent to Detroit. The trip was revelatory: Detroit clubs were racially mixed, played faster, and DJs cut and scratched more, with a ‘more polished commercial sound’ than Chicago’s minimal ‘hood’ aesthetic. A label relationship with Godfather followed, which pushed Rashad and Spinn to ‘commercialise’ their tracks and make them ‘DJ friendly’ and ‘radio friendly’ — creating a lasting tension between the abstract footwork they made ‘for themselves’ and the polished tracks they released. Rashad describes this exposure as changing their sense of what the music could reach.
Examples
Godfather told Rashad an early footwork track with off-beat claps was ‘not DJ friendly at all,’ illustrating the gap between Chicago’s underground aesthetic and Detroit’s club-ready expectations.
Assessment
Describe what Rashad and Spinn learned in Detroit and how it affected their production. Explain the resulting tension between ‘commercial’ tracks and footwork proper.